"Apps in your Chats" or "in-Chat services" are the way to introduce application to person messaging services to the group chat. Let's innovate in messaging using the RCS API to create new use cases involving people and services.
Carriers can introduce easily fun to the chat groups by creating chat based games, they can be added dynamically to the group, played and once played then they leave the group.
Productivity tools as: real time translator, chat cloud recorder, etc, can be used in group chats. They can be added dynamically to the group, used and once used then they leave the group.